Pouch industry is exploding
A new forecast from Persistence Market Research puts the global nicotine pouch market on a 24.8% compound annual...
Category: US news
Caffeine pouches have crossed over
What started as a baseball-dugout alternative to dip back in 2009 has become a wellness-scene accessory, an office...
FRISS launches Caffeine pouches
Los Angeles startup FRISS has stepped into the fast-growing caffeine pouch category with a launch positioned squarely at...
Ultra Pouches Hits $11M and One Million Cans as Fit Foods Lands Westcap Investment
Two North American companies are reshaping functional nutrition: Fit Foods secured a major Westcap investment to expand its...
IQ Pouch Brings Paraxanthine to the Oral Pouch Category — With a Nicotine Recovery Story at Its Core
MusclePharm founder Brad Pyatt has launched IQ Pouch, a nicotine-free oral pouch delivering Enfinity paraxanthine alongside L-theanine, Cognizin...
MAHA Influencers Are Pushing Nicotine Pouches as a Health Hack. Doctors Aren’t Buying It.
Aligned with RFK Jr.’s Make America Healthy Again movement, a wave of biohacking influencers is promoting ZYN and...
FRE Nicotine Pouches Score UFC Partnership as Turning Point Brands Bets on Sports
Turning Point Brands has secured a multiyear deal making FRE Nicotine Pouches the official pouch of UFC, Zuffa...
Altria Takes on! PLUS Nicotine Pouches Nationwide After FDA First
Altria’s on! PLUS becomes the first FDA-authorized nicotine pouch under the agency’s new pilot program, now rolling out...
ALP Pouch, Laura Loomer, and Tucker Carlson: When Nicotine Pouches Collide with MAGA Politics
Tucker Carlson launched a nicotine pouch brand. Laura Loomer declared war on it. The feud tells us something...
Massachusetts Is Moving to Ban Nicotine Pouches for an Entire Generation
Massachusetts is advancing legislation to ban nicotine pouches for anyone born after 2007 — the most sweeping generational...
