MAHA Influencers Are Pushing Nicotine Pouches as a Health Hack. Doctors Aren’t Buying It.
Aligned with RFK Jr.’s Make America Healthy Again movement, a wave of biohacking influencers is promoting ZYN and...
Category: Recent News
FRE Nicotine Pouches Score UFC Partnership as Turning Point Brands Bets on Sports
Turning Point Brands has secured a multiyear deal making FRE Nicotine Pouches the official pouch of UFC, Zuffa...
TikTok Is Making Nicotine Pouches a Youth Lifestyle Brand, Study Warns
A UBC Okanagan study analyzed 250 TikTok videos — generating over 16 million likes — finding that nicotine...
Altria Takes on! PLUS Nicotine Pouches Nationwide After FDA First
Altria’s on! PLUS becomes the first FDA-authorized nicotine pouch under the agency’s new pilot program, now rolling out...
Nicotine Pouch Use Surges Among Young Men in Great Britain
A UCL-led study reveals nicotine pouch use has grown tenfold among UK adults since 2020, with young men...
Massachusetts Is Moving to Ban Nicotine Pouches for an Entire Generation
Massachusetts is advancing legislation to ban nicotine pouches for anyone born after 2007 — the most sweeping generational...
FDA’s Nicotine Pouch Fast-Track Is Stalling — And the Industry Should Pay Attention
The FDA's nicotine pouch fast-track approval program is stalling, sending a warning signal to brands waiting on PMTA...
Toronto Star Coverage Highlights Policy Backfire on Nicotine Pouch Restrictions
Toronto Star reporting has reignited debate over Canada's restrictive nicotine pouch policies, with evidence suggesting the pharmacy-only model...
Swedish Pouch Maker WiJo Opens First US Factory in South Carolina
Swedish contract manufacturer WiJo Pouches has opened its first North American production facility in South Carolina, marking a...
IQ Pouch Launches Nicotine-Free Oral Pouches Powered by Paraxanthine — The Caffeine Your Body Actually Uses
IQ Pouch has launched a nicotine-free oral pouch built around paraxanthine — the primary metabolite of caffeine that...
